Quicksilver's Brand Focus Keeps It At A Disadvantage

• ZQKs revenue and operating margin have remained dismal in comparison to its peers, despite favorable industry-wide trends.
• ZQKs brand focus connects more directly with action sports, while that of its competitors connects with a fun and comfortable sports-as-fashion lifestyle.
• ZQKs brand focus is translating into low sales growth as consumers take sportswear and accessories more as fashion items.

Outdoor sports apparel and accessories industry has been witnessing sales increases for quite a few years because of increased consumer expenditure on sports-related apparel and accessories. Consumers are also spending more on such merchandise as sportswear has become part of everyday lifestyle and fashion. The growth has been particularly high in Latin America and Asia.

Quiksilver Inc. (NYSE:ZQK) is an outdoor sports and sports retailer which is still lagging behind its peers in profitability growth. Quiksilver's sales decreases in comparison to sales increases of its peers [Columbia Sportswear Company (NASDAQ:COLM), Nike Inc. (NYSE:NKE) and CF Corp (NYSE:VFC)] look like this:

(Data source: Morningstar.com)

Comparison of operating margins look like this:

(Data source: Morningstar.com)

Still the ZQK spends roughly the same as its peers on the designing, manufacturing, and distribution of its merchandise. Sourcing, designing, manufacturing, distribution and retailing practices remain similar across the industry. ZQK's cost of sales are within three percentage points of that of its peers. Cost of sales comparisons look like this:

(Data source: Morningstar.com)

ZQK's profitability is being eaten out of its selling, general and administrative expenses and low revenue growth.

ZQK spends significantly more on marketing, advertising and brand building activities than its peers, which on the one hand, has reduced operating margin to negative figures, and on the other hand, has not translated in revenue growth despite industry-wide favorable consumer spending and macroeconomic trends. ZQK's brand focus is the key here. Lately, ZQK's sales declines mainly came from reduced sales of Roxy and DC brands, in the wholesale channel in North America and European markets. While the peers, COLM, NKE and VFC also employ the wholesale channel as the main contributor to revenue, their brand focus is markedly different from that of ZQK.

ZQK's brands directly target the action sports lifestyle. The three brands, Quiksilver, Roxy and DC are positioned on surfing and board-riding sports; female surfing, beach and board-riding; and technical skateboarding apparel and footwear, respectively. ZQK brands targets youngsters who have an aspirational connection snow, surf and skate board sports. The company has been actively involved in surf, skate and snow sports. It sponsors leading athletes, including Rob Dyrdek, Torah Bright, Dane Reynolds, Jeremy Flores, Nyjah Huston, and Stephanie Gilmore among others. ZQk also sponsors sports events including Quiksilver Pro and Quiksilver In the Memory of Eddie Aikau. Some of the athletes also participate in X-Games and Olympics Sponsored use and demonstration of ZQK's brands in event and brand communications associates ZQK's brands with lifestyle of those who are active in these sports.

On the other hand, brands by COLM, NKE and VFC, e.g. Columbia, Sorel and Air Jordan, are positioned more on comfort, fun and active lifestyle values. Such brands position themselves on demographic and fashion specific customer segments. For example, COLM's brand Sorel offers premium fashion, casual and cold-weather footwear with an emphasis on fashion-forward females. prAna offers stylish and functional apparel and accessories made with an emphasis on sustainable materials and processes. COLM targets a wide range of consumer segments with its differentiated brands. In contrast to ZQK, COLM keeps a diverse brand focus according to customer segments and does not position its brands with an special emphasis on sports activities.

Consumer trends driving industry growth include customers' increased preference of sportswear as a fashion and lifestyle choice, not as a direct aid of or aspiration to athletic sports activities.

In this way, ZQK's brand focus is misplaced. Its brands are positioned as a direct aid and aspiration to sports activities and lifestyle; as opposed to being sources as providers of fun, comfortable and fashion-forward element in customers' lives. I think that this places ZQK in a less favorable position in the minds of its customers. As customers look for integrating sports-related apparel and accessories as a fashion choice in their lives, brands by companies like COLM, NKE and VFC appeal more to them than the brands by ZQK. This has resulted in ZQK's low sales growth and has caused its margins to decline. As revenue increases remain low, fixed costs have a smaller base to spread upon and thus contribute to higher SG&A expenses.

I think that ZQK's brand focus keeps it at a disadvantage in the current outdoor sports apparel ad industry environment. As the company is unlikely to successfully shift the positioning of its brands in a short time period, I believe that ZQK's stock is best avoided.

Disclosure: The author has no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. (More...)The author wrote this article themselves, and it expresses their own opinions. The author is not receiving compensation for it (other than from Seeking Alpha). The author has no business relationship with any company whose stock is mentioned in this article.

Source: http://seekingalpha.com/article/3106686-quicksilvers-brand-focus-keeps-it-at-a-disadvantage

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Ray Lewis will remain in Baltimore area to calm violence, won't work draft for ...

Former Ravens linebacker Ray Lewis was planning to head to Chicago this week to be a part of ESPN's broadcast of the NFL draft, which starts on Thursday night.

However, Lewis has decided to stay in Baltimore where he'll try help stop violence in the city following the death of Freddie Gray, who died of a spinal cord injury while he was in police custody last week.

"I felt that it was more important for me to stay in Baltimore and try to help the city I love," Lewis said in a statement released by ESPN. "I greatly appreciate ESPN's understanding and flexibility at this late date. I did not feel right leaving the city at this time."

Lewis, who played 17 years for the Ravensin an expected Hall of Fame career, earlier in the day made a passionate plea on his Facebook pageto stop the violence.

Lewis still lives in the Baltimore area andhas vowed todo his part to help the situation.

Few athletes are as connected to a city as Ray is to Baltimore, having played his entire career there and based on all the work he has done in that community," said ESPN senior coordinating producer Seth Markman. "While we will miss him at the draft, we completely support him in this decision and we hope his involvement will help resolve the situation there."

ESPN's front office insider Louis Riddick will take Lewis' place on Thursday's broadcast of the first round, joining Chris Berman, Jon Gruden and Mel Kiper Jr.

jeff.zrebiec@baltsun.com

twitter.com/jeffzrebiecsun

Copyright 2015, The Baltimore Sun

Source: http://www.baltimoresun.com/sports/ravens/ravens-insider/bal-ray-lewis-chooses-baltimore-over-draft-20150428-story.html

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Islanders Fans Feel a Double Loss: It's Over for Nassau Coliseum, Too

Photo Jerry Smith, center, of Smithtown,N.Y., watching the Islanders game Monday night at Millers Ale House in Commack. Credit Kirsten Luce for The New York Times

COMMACK, N.Y. About 26 miles east of an eerily silent Nassau Coliseum, Islanders fans packed Millers Ale House on Monday, hoping for another dramatic victory in Game 7 of their teams first-round playoff series against the Capitals.

They watched on dozens of televisions, their garb blue and orange in contrast to the sea of red dominating the images from the game in Washington.

Wearing a white John Tavares No. 91 jersey and a blue team cap, Jerome Minerva of Huntington, N.Y., paced as he desperately tried to coax an early goal from his team.

Both teams look nervous, but the Islanders a little more, Minerva, a dedicated Islanders fan since 1978, said during the first period.

His words proved prophetic: The Islanders mustered only 11 shots on goal en route to a 2-1 loss.

The apprehensive fans at the bar and surely at countless other venues across Long Island were hoping for a few more playoff games at the Coliseum, with their team set to move to Brooklyn.

When the Islanders tied the game at 1-1 early in the third period on a goal by Frans Nielsen, fans broke into a Yes! Yes! Yes! chant.

Photo Dominick Glatz, of Commack, during the Islanders loss to the Capitals. Next season, the Islanders will play in Brooklyn. Credit Kirsten Luce for The New York Times

But Washington scored again midway through the period and held on for the victory. The realization set in among the fans that it was not only the season that was over; so was the Islanders 43-year-run at the Coliseum.

Im disappointed they lost, Jerry Smith, 27, of Smithtown, N.Y., said. And Im sad the Coliseum is done.

The sentiment was repeated by many fans who lingered as the postgame show from Verizon Center in Washington continued on the TV screens. Few watched.

Islanders fans will now have to travel to Brooklyn for home games and manufacture new methods of gathering beforehand and afterward.

Im upset they lost, but I feel worse that they wont be playing any more at Nassau Coliseum, said Adam Swanson, 38, of Smithtown, who wore a blue Tavares jersey. Im really glad I made it to two more games there this season. That place is special and always will be.

Continue reading the main story Video Islanders Fans Prepare for Brooklyn

As the regular season winds down in the N.H.L., Islanders fans are preparing for the teams move to Barclays Center next season after 43 years at Nassau Coliseum.

By Colin Archdeacon on Publish Date April 10, 2015.

Christi Kunzig, a former member of the Islanders Ice Girls a team of women in cheerleaderlike outfits who ensure the playing surface is clean of ice shavings and debris watched the game at home with friends. The finality of the Islanders move to Brooklyn resonated with her even more because of her special bond with the fans and the staff at their longtime arena, she said.

I love going there and knowing all the season-ticket holders, the security guards and the ushers, she said. Its been like a family working there, so its sad to see that end.

This final season, in which the Islanders won 47 regular-season games and finished with 101 points, essentially became a protracted goodbye to a site that is a part of the fabric of Long Island.

A win over the Capitals would have given the Islanders a second-round matchup with the Rangers, a series that would have had New Yorks hockey fans on edge. With the defeat comes a long summer off and the question of what games will be like in Brooklyn, where tailgating will be virtually impossible and hundreds of seats in the arena will have an obstructed view of the ice.

The veteran fan George Seelig, who has rooted for the Islanders since their inception in 1972, was happy to be among his brethren no matter the outcome.

Photo Nassau Veterans Memorial Coliseum, in Uniondale, has been the home of the Islanders since 1972. Credit Kirsten Luce for The New York Times

I wanted to be someplace loud, fun and near home, said Seelig, a Commack resident.

The fans cheered every save by Islanders goaltender Jaroslav Halak he finished with 24 and moaned when he strayed from his crease. They fell silent when Washingtons Joel Ward broke the scoreless tie late in the second period.

The Hofstra senior Jeremy Musella, a die-hard fan since 1997 who is still waiting for a playoff series win, chose a philosophical outlook for the seasons conclusion.

For me, there really isnt a next year because Nassau Veterans Memorial Coliseum will always be home, said Musella, who watched the game from home.

But for Minerva, the fan from Huntington at Millers Ale House, who shed his jersey after the game for a gray Islanders T-shirt, another pressure-filled playoff matchup evoked a flood of memories of past postseason defeats.

Before they won four straight Stanley Cups from 1980 to 1983, the Islanders were upset by the Rangers in 1979. And 13 years ago, they were defeated by Toronto in seven games.

I cried in 1979, I cried in 2002, and I cried tonight, Minerva said.

After another razor-thin defeat for his team and the official end for the only home rink the Islanders have ever known a few tears were understandable.

Source: http://www.nytimes.com/2015/04/29/sports/hockey/islanders-fans-feel-a-double-loss-its-over-for-nassau-coliseum-too.html

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Kentucky Derby 2015: Alabama native Carla Gaines seeks historic win in 141st ...

Bolo won't rank among the favorites when the 141st Kentucky Derby goes off on Saturday afternoon at Churchill Downs. According to the odds at the online betting site Bovada, he's a 40-1 long shot right now. But to Carla Gaines, Bolo is an "amazing, amazing horse. Beautiful horse. What can I say? He's the main man."

It's understandable Gaines would feel that way. Not only does she love horses, she's Bolo's trainer, and for the first time in her more than 25 years training horses, she's preparing to saddle a Kentucky Derby entry.

The Birmingham native could make history with Bolo on Saturday. A woman has never trained a Kentucky Derby winner.

Although thoroughbred racing is a male-dominated sport, Gaines said she couldn't see a reason a trainer's gender would make a difference.

"Maybe men are a little stronger physically, but you're not stronger than a horse," Gaines told Blood-Horse. "You're never going to dominate a horse because you're male. It's just in your head how you deal with your animals and how you get along with them and how you cooperate with them."

But Gaines, 62, understands how unusual she is.

"I hear it a lot, though," Gaines said in a video interview for Churchill Downs. "'She's a great female trainer.' I say. 'You're supposed to say I'm just a great trainer.'"

Gaines didn't begin training horses until she was in her 30s. Equipped with undergraduate and master's degrees from the University of Alabamain psychology and sociology, she had set out to "change the world" as a counselor for troubled and at-risk children.

"My first job was with kids who had been in trouble, abused and neglected," Gaines told the Daily Racing Form. "I had one kid who shot his father, but his father was molesting his sister. He didn't know how to stop the pain."

Gaines sought solace on horseback.

"As soon as I was through work, I would get on my horse and take off riding down the trail," Gaines toldthe Independent of London. "It was just a great release."

Gaines fell in love with horses at her grandfather's farm, where her mother held her aboard a Tennessee Walking horse as a small child. By her teen years, Gaines was riding hunters and jumpers.

"I always had a passion for horses ever since I was very, very small," Gaines said. "My grandfather had a farm in rural Alabama. They brought us a couple of ponies, and so that's sort of how I started riding."

When Gaines felt her job overwhelming her, she took some time off with a horse-related adventure.

"After I while, I couldn't take it," Gaines said. "I just needed a sabbatical from the cruelty of humanity. I never intended to train. I planned on going back to my career. But I never went back."

Her sabbatical included joining friends who bought yearlings and prepared them in Louisiana for sale as 2-year-olds in the horse-racing centers of Florida and Maryland.

"I worked for two, three years as a psychologist or a counselor," Gaines said. "I kind of needed to get away from it for a while. When I went to the horses, it was supposed to be just a sabbatical and then I was going to choose another field in psychology or social work, and I just got hooked on this. My family was a bit mortified. ... But all you have to do is have a horse like Bolo, Curlin's Fox or whatever walk out of your barn every morning, and you think, 'I don't want to do anything else.'"

After moving to California to pursue her horse-racing dreams, Gaines worked as an exercise rider and became an assistant trainer. In a $4,000 claiming race at the Solano County Fair in 1989, Glory Quest won his first start under Gaines' training, and she was on her way to a 40-horse stable at Santa Anita.

"I was so proud of that horse," Gaines told Blood-Horse, "and he was this beautiful chestnut an old claimer. I worked on him and worked on him, then ran him for the first time at Vallejo. They grow corn on the track there in the winter."

Gaines earned her first Grade I victory when Nashoba's Key won the 2007 Vanity Handicap. She has 25 graded-stakes victories, including four Grade I wins, on her resume now.

RELATED:KENTUCKY DERBY 2015: MEET THE CONTENDERS AND WATCH THEM RUN

Bolo ended his 2-year-old season with a pair of victories on turf. As a 3-year-old, he's run third in the Grade II San Felipe Stakes on March 7 and the Grade I Santa Anita Derby on April 4, with Dortmund, one of the leading Kentucky Derby contenders, winning both races.

Bolo's dirt showings earned enough points to put him 19th in the Road to the Kentucky Derby point standings. Twenty horses can enter the race, and Bolo's owners decided to take the opportunity to Run for the Roses. Bolo flew from California to Kentucky on Sunday for the biggest race of his live.

"After he got enough points to actually participate, that's what we decided to do," Gaines toldthe Louisville Courier-Journal. "I know it's an incredibly tough year and there are some very good horses, but our horse is good, too."

While Bolo will be a long shot, he's already beaten the odds to reach the Kentucky Derby. Now Bolo has only 19 horses left to beat to race into history with Gaines.

"There's one horse every year that's capable of pulling that off in what's a 30,000-, 40,000-foal crop," Gaines said, "and that's everyone's dream and desire."

Source: http://www.al.com/sports/index.ssf/2015/04/kentucky_derby_2015_alabama_na.html

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Awaiting word on today's Orioles game

No decision has been made as to whether the Orioles will play today's scheduled game against the Chicago White Sox. And if the Orioles do play a baseball game, were still not certain when or where it will occur.

All the possibilities were still being discussed late Monday night and early today. As of 9:20 this morning, no decision has been made and an Orioles spokesman said the team will relay any update immediately via email and social media.

On Monday, moments after the Orioles announced they were postponing their series opener against the White Sox, new commissioner Rob Manfred indicated the series could be moved to another site, also saying that Nationals Park, which is about 40 minutes south of Camden Yards, could be an option.

But now, it seems more likely that the Orioles will attempt to resume play at Camden Yards. Since Baltimore Mayor Stephanie Rawlings Blake has enacted a week-long 10 p.m. curfew starting today, the Orioles would likely play during the day rather than the scheduled 7:05 p.m. start time. A 1 p.m. or 4 p.m. start would allow the Orioles to play and finish before the curfew.

No decision has been made, but according to a source, the Orioles would rather do everything possible to attempt to play today in Baltimore before engaging any thought of relocating games to alternative sites.

The Orioles homestand runs through Sunday, and the Nationals next home game isnt until Monday, but moving the teams game to Nationals Park offers several challenges, including staffing and ticketing issues.

There isnt much precedent handling these situations. During the Los Angeles riots in spring 1992, the Dodgers three-game series against the Montreal Expos was postponed until the Expos next trips to Los Angeles in July, when the teams made up the games with three straight days of doubleheaders.

This is the White Soxs only trip to Baltimore this season. The Orioles play a three-game series in Chicago over Fourth of July weekend.

Much like Monday and dating back to Saturday the situation is a fluid one. The Orioles work closely with local authorities to gauge public safety and any potentially dangerous situation. Most times, they are advised by the local police and other times they are directed by local authorities, like Saturday nights lockdown.

Following Thursday's off day, the Orioles end their homestand with a three-game series against the Tampa Bay Rays. A protest in the city has been planned for Saturday.

The Rays are monitoring the events in Baltimore andThe Tampa Bay Times suggested that there could be a possibility of moving this weekend's games to Tropicana Field in exchange for playing a series scheduled for St. Petersburg later this season in Baltimore. Rays officials told The Times Monday night they had not been contacted about moving the games to the Trop or elsewhere.

eencina@baltsun.com

twitter.com/EddieInTheYard

Copyright 2015, The Baltimore Sun

Source: http://www.baltimoresun.com/sports/orioles/blog/bal-awaiting-word-on-tuesdays-orioles-game-20150427-story.html

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WWE News: Backstage Update On Brock Lesnar And Paul Heyman's Return To ...

Last night, during the Extreme Rules pay-per-view, WWE decision-makers booked an excellent show. Despite Daniel Bryans injury, Neville and Bad News Barrett put on one of the greatest pre-show matches in WWE history. It truly was Nevilles breakthrough match in WWE. Throughout the night, the Big Show and Roman Reigns impressed everybody.

Seth Rollins and Randy Ortons match started out slow, but the WWE champion impressed with an RKO for the victory inside a steel cage. He escaped the cage even though Kane interfered. There was one thing that was blatantly missing, Brock Lesnar and Paul Heyman.

In an earlier report by the Inquisitr, Brock Lesnar indeed signed a big contract, to which Vince McMahon catered. The business decision made perfect sense because Lesnar and Heyman are WWEs biggest attractions. Due to the popularity of the former-WWE champion and his main man, they will have to be back on WWE television soon.

According to Daily Wrestling News, the dynamic duo of Brock Lesnar and Paul Heyman will be back on WWE programming momentarily.

Dave Meltzer of The Wrestling Observer Newsletter notes that the plan is for Paul Heyman to be off WWE TV until July, likely when Brock Lesnar will also return. We noted before that there were rumors after WrestleMania 31 of Lesnar returning to feud with WWE World Heavyweight Champion Seth Rollins.

There are two pay-per-views that come between Extreme Rules and SummerSlam. They are Payback and Money in the Bank in succession. At Payback, it is rumored that Roman Reigns, Randy Orton, and Seth Rollins will take part in a triple threat match for the WWE World Heavyweight championship. It was leaked in a video that spread across the Internet a few days ago.

After the three of them fight for the prestigious belt, Rollins will be victorious and it will then set forth another challenger for Brock Lesnar who returns to the WWE in July. Thats also the same month as the Money in the Bank ladder match. Will Lesnar win WWEs briefcase?

Him winning it is one option, but its also very unlikely. For starters, that would waste another WWE Money in the Bank opportunity on a veteran that doesnt need it. Two, Dean Ambrose is rumored to win the briefcase this year.

Three, Brock Lesnar has a rematch clause that hes waiting to use upon his return. The WWE is in a win-win situation with their WWE championship at the moment. Lesnar will demand a rematch when he comes back and Dean Ambrose might win the case. That way, Seth Rollins, Brock Lesnar and Dean Ambrose will fight for the WWE title. Now, thats best for business.

[Image via betweentheropes.com]

Source: http://www.inquisitr.com/2046512/wwe-news-backstage-update-on-brock-lesnar-and-paul-heymans-return-to-wwe-tv/

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Nepal Earthquake: Americans Desperately Wait for Word on Loved Ones

American families are anxiously awaiting word from loved ones in Nepal, where the catastrophic earthquake over the weekend knocked out power and phone service for whole swaths of the country.

Four Americans are confirmed to have died in the earthquake, all of whom were at a base camp at Mount Everest: Tom Taplin, a Denver-born filmmaker; Marisa Eve Girawong, a Seattle camp doctor; Dan Fredinburg, an engineer for Google; and Vinh B. Truong. The State Department confirmed Truong's death Monday.

Diane Schumacher of Seattle last heard from her daughter Sydney, 19, by text from Kathmandu a week ago, just before she and a friend, Bailey Meola, headed off on a trek through the Langtang Valley, a national park 80 miles from the capital known for spectacular scenery.

They were traveling on their own, part of an adventure between high school and college, but they had plenty of experience in the outdoor life, Schumacher told NBC News by phone Monday.

"They are pretty strong, independent young ladies," she said.

The women were not expected to check back in until Sunday. The earthquake struck Saturday. It was measured at 7.8 magnitude and is known to have killed more than 3,800 people.

It was not clear Monday how many Americans were unaccounted for in Nepal. Dozens of families have registered with the International Red Cross, but that number includes Americans who have been heard from.

Google's Person Finder, which allows users to post under "I'm looking for someone" and "I have information about someone," said it was tracking 6,100 records as of Monday afternoon, but that figure covers people from many countries.

Schumacher said she reached an official at the national park headquarters who told her that the village had been destroyed by an avalanche and that people were moving higher to await rescue.

She said she was worried about reports that people are trapped and running out of food and that the Nepalese military does not have the resources to reach all the people who are trapped.

Diane Schumacher

Undated photo of Sydney Schumacher, a 19-year-old Seattle native, who is missing in Nepal.

Meola's mother, Rachelle Brown, told NBC News that she thinks the two may have been near the peaks in Langtang when the earthquake struck.

"We are feeling extremely concerned," she said.

Bailey, also 19, set out to travel the world instead of heading to college right after high school. During her senior year, she was anxious about deciding a course for her life, her mother said.

The trip took Meola from Seattle to Thailand, Singapore, Cambodia and Laos before she met up with Sydney and embarked for Nepal. She has stops in Austria, Italy and Ireland ahead of her. She worked hard to pay for her adventure.

"This was going to solidify what her purpose in life was going to be," her mother said.

Rachelle Brown

This is the last photo of Bailey Meola before she went missing in Nepal. She was Skypeing with her mother, Rachelle Brown, from Kathmandu.

Also trekking in Nepal were Jim Lane and Darlene Richmond, from Lummi Island in Washington state.

They have been traveling since April and are due to return home June 2. They last checked in with family on Wednesday, and they were expected to be out of contact for two weeks.

"They were going to be in the mountains, trekking through the Makalu region," said Darlene's sister Doreen.

The couple have traveled to exotic locales in the past for hikes. "That's what they like to do," Doreen said. She said the family is hoping they will check in to reassure everybody.

In Decatur, Georgia, the family of Marty Emanuel told NBC News that they were worried but optimistic. When the quake struck, Emanuel, 71, a retired art professor, was two days into a trek into the Langtang Valley, along Nepal's border with Tibet.

Emanuel is in great shape and trained extensively, hiking Stone Mountain not far from home, said his son Ben. Emanuel was with a local guide whom he met on a previous trip and was already expected to be out of cell range for two weeks.

"He's very resourceful," Ben Emanuel told NBC News. "He's done a lot of wilderness travel, and you have to be self-reliant. Same goes for his guide, Dilli not only resourceful but well-connected."

Marty Emanuel has traveled in retirement and went to Nepal with his wife a year and a half ago.

"He's gotten attached to Nepal," he son said. "He really, from their first trip, really enjoyed getting to know the people there. He said wonderful things."

Ben Emanuel

Marty Emanuel and his grandson. Emanuel, 71, of Decatur, Ga., is a retired art professor who is trekking in Nepal.

First published April 27 2015, 9:53 AM

Source: http://www.nbcnews.com/storyline/nepal-earthquake/nepal-earthquake-americans-desperately-wait-word-loved-ones-n349041

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