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Wednesday, April 5, 2017

A second-by-second breakdown of Kendall Jenner"s tone-deaf Pepsi ad

People are outraged by this Pepsi ad starring Kendall Jenner

You know whats good? Soda. You know what else is good? Beliefs. Causes. Movements.

Pepsi has married these generic concepts with a new advertisement out Tuesday featuring Kendall Jenner and Skip Marleys Lions. The ad contains images of protesters. People standing up for things. What are those things? Is Kendall proclaiming #BlackLivesMatter? Is this the Resistance? Unclear! But drink Pepsi!

Heres a second-by-second breakdown of this ad, which for some reason clocks in just above two minutes:

- 0:03: We first see our cello player, just strumming away on a helipad, which is personally my favorite spot to cello-out. He quickly transports indoors, where its dark and the air-circulation is apparently lacking. He becomes very sweaty.

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- 0:08: Meanwhile, young attractive people are out in the streets. Theyre here. Theyre sincere. And they have perplexing signs with additional vowels.

Kendall Jenners Pepsi ad prompts online backlash

The beverage company said it was trying to project a global message of unity, peace and understanding, but clearly we missed the mark.

- 0:15: Say hello to our resident Muslim Woman Wearing Hijab (super topical, right?). Shes working with some arts and crafts and drinking Pepsi, but boy, she is not so pleased.

- 0:23: SOUND THE KENDALL ALARM! WE HAVE KENDALL JENNER ON THE PREMISES! Here, we meet Kendall at work, posing seductively in a roll of tin foil not drinking Pepsi and totally oblivious to all of the Important Things happening around her. But dont worry, sweet ones. This ad presents a story arc that shows Kendall undergoing a transformation -- LITERALLY AND FIGURATIVELY HA HA HA.

- 0:47: Whats that noise? Why its the commotion of our diverse crowd of street marchers holding provocative peace and heart symbol signs. This intrigues our dear cellist, who has apparently turned on a lamp and taken a shower. I must join them, he decides, and I must bring my cello, for without music, I am nothing. (Im projecting).

- 0:49: In the midst of all these people standing up for Important Things, there are still ladies out here brunching. Ladies love brunch, what can I say! Dont you women know that protest is the new brunch? WAKE UP SHEEPLE. (Although its cool, theyre drinking Pepsi so theyre a part of it in their own special way.)

- 0:55: Lets check back in with our Muslim Woman in Hijab. Shes still toiling away by herself and becoming increasingly frustrated with the progress of her arts and crafts project, so much so that we actually HEAR THIS LADY ROAR. Until she discovers. . . She is not alone.

- 1:13: OK just in case you thought this wasnt a legit cool young people thing (it has been awhile since weve seen Kendall), we have the requisite soda commercial breakdancers on the premises. Theyre here to pop, lock and disabuse you of any such illusions.

- 1:18: Seriously dude, how did you get so sweaty earlier and when did you have time to shower?

- 1:34: Its a good thing our friend here took that shower because with a simple head nod he is able to convince Kendall to walk off the job. Classic move, bro. If Hollywood doesnt greenlight a romcom based entirely on this head nod, I will, as soon as I have the power to greenlight romcoms.

- 1:38: Kendall is a changed woman. She wipes off that oppressive dark lipstick, removes that oppressive blonde wig (yall, it was a wig the whole time! Can you believe it?) and is ready to party -- I mean protest!

- 1:43: Uh-oh, its the police. So topical.

- 1:51: Kendalls chilling out, maxing, relaxing all cool. Shes drinking Pepsi (one of us, one of us) and sporting an all-denim getup, not her previously oppressive tin foil garment.

- 2:05: Oooooh boy. Ive been watching this for more than two minutes. Also, the police are all standing there like, just watching with stern faces. They are not holding signs, they are not breakdancing and in case you didnt think I noticed, they are not drinking Pepsi. But.. whats that? Its Kendall. And Kendall knows how to solve this intractable sociopolitical crisis.

- 2:09: Did anyone catch that incredible moment?!?!? Oh, duh, the Muslim Woman in Hijab who has been heartened by Kendalls act of bravery.

- 2:12: An officer takes a sip of pepsi and oh MY G*d THE COPS DRANK PEPSI! CAN YOU BELIEVE IT!? WE WON! WE WON! THEY FINALLY AGREED TO GIVE PEPSI A TRY!

This all ends with an exhortation to live bolder, live louder, live for now. And nothing has inspired me to do that quite like this ad.

Source: http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNGGC3-aniN6LFVMQbEwsBPvSBb_Eg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779447712221&ei=pznlWOjLE8jE3QH27KngCg&url=https://www.bostonglobe.com/lifestyle/2017/04/05/second-second-breakdown-kendall-jenner-tone-deaf-pepsi/enmTb8lhbvNBp37REu8HtK/story.html

Video: The obligatory Pepsi �Resistance� ad

If Saving Private Ryan was made by Pepsi

posted at 11:21 am on April 5, 2017 by Allahpundit

The ratio of thumbs down to thumbs up at the ads YouTube page is running better than four to one as I write this. Clearly they were going for their own lame take on the famous Id like to teach the world to sing hippie Coke spot from the early 70s, but thats not where the zeitgeist is right now. To put it mildly.

And so they stand accused of a serious offense: Un-wokeness in the first degree.

If the Black Lives Matter movement were led by a 21-year-old white supermodel armed with a can of fizzy soda, then maybe everyone would just get along.

Thats the vision presented in pepsis new ad featuring reality tv star Kendall Jenner which has been met with widespread condemnation, with critics accusing the drinks giant of appropriating a nationwide protest movement following police shootings of African Americans

Many people believe the final scene in particular is a direct reference to one of the defining images of the Black Lives Matter movement: a photograph of Ieshia Evans, a 28-year-old nurse being detained in Baton Rouge, Louisiana.

The cop scene does seem to be the key moment driving the online outrage Olympics over the ad, with NYT blowhard Charles Blow going for gold:

In fairness to critics, it is subversive. I didnt read it as a commentary on Black Lives Matter specifically so much as a goof on Resistance!-era protest chic. The kids here arent protesting anything in particular; the protest seems to be mostly an excuse to get together outside with people their age and congratulate themselves for joining the conversation or whatever. Its utterly vacuous and vain. Of course a next-gen Kardashian is at the center of it. Quite a kick in the nuts to demoralized lefties who got their first shot of post-election morale from the big Womens March rallies the day after Trumps inauguration and the subsequent airport protests after Trumps travel ban. Its amazing that Pepsi didnt see the backlash coming.

Portlandia did a spot-on parody of the sensibility behind this ad years before the ad itself came into being. Watch the second clip below. Millennials are going to change police brutality, one party at a time.

Source: http://hotair.com/archives/2017/04/05/video-the-obligatory-pepsi-resistance-ad/