Friday, December 30, 2016

Marketing Pioneer, Gloria Vanderbilt Jeans Executive Warren Hirsh Dies at 84


Little Gloria Happy At Last1982Part 1

Warren Hirsh, a marketing pioneer and Gloria Vanderbilt cofounder, died Friday at age 84 at a hospital in Las Vegas.The cause of death was cancer, according to his daughter Audrey Kaplan.Growing up in Brooklyn, the son of a shoe salesman father and restaurant-running mother, Hirsh graduated from Erasmus High School and went straight to work. Eager to get into the fashion industry, he started a haberdashery called Warrens in Brooklyn. Hirshs brother, Peter, worked with him there. After serving with the U.S. Army during the Korean War, he returned to New York for a few years. In the latter half of the Sixties, Hirsh relocated to Charlotte, N.C., to work for an apparel company before moving again to Birmingham, Ala., for the childrens wear label Simon and McGilner. He later picked up stakes again to take a job with Ship n Shore in Atlanta.Years later when back in New York, Hirsh teamed with Mohan Murjani. Working together for five or six years starting in the late Seventies, the duo launched Gloria Vanderbilts jeans business, turning it into a $370 million brand at one point. Murjani, whose Seventh Avenue blouse company developed shirts with Vanderbilt, had Hirsh to thank for dreaming

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Source: http://forextv.com/fashion-2/marketing-pioneer-gloria-vanderbilt-jeans-executive-warren-hirsh-dies-at-84/

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