If Saving Private Ryan was made by Pepsi
posted at 11:21 am on April 5, 2017 by Allahpundit
The ratio of thumbs down to thumbs up at the ads YouTube page is running better than four to one as I write this. Clearly they were going for their own lame take on the famous Id like to teach the world to sing hippie Coke spot from the early 70s, but thats not where the zeitgeist is right now. To put it mildly.
And so they stand accused of a serious offense: Un-wokeness in the first degree.
If the Black Lives Matter movement were led by a 21-year-old white supermodel armed with a can of fizzy soda, then maybe everyone would just get along.
Thats the vision presented in pepsis new ad featuring reality tv star Kendall Jenner which has been met with widespread condemnation, with critics accusing the drinks giant of appropriating a nationwide protest movement following police shootings of African Americans
Many people believe the final scene in particular is a direct reference to one of the defining images of the Black Lives Matter movement: a photograph of Ieshia Evans, a 28-year-old nurse being detained in Baton Rouge, Louisiana.
The cop scene does seem to be the key moment driving the online outrage Olympics over the ad, with NYT blowhard Charles Blow going for gold:
In fairness to critics, it is subversive. I didnt read it as a commentary on Black Lives Matter specifically so much as a goof on Resistance!-era protest chic. The kids here arent protesting anything in particular; the protest seems to be mostly an excuse to get together outside with people their age and congratulate themselves for joining the conversation or whatever. Its utterly vacuous and vain. Of course a next-gen Kardashian is at the center of it. Quite a kick in the nuts to demoralized lefties who got their first shot of post-election morale from the big Womens March rallies the day after Trumps inauguration and the subsequent airport protests after Trumps travel ban. Its amazing that Pepsi didnt see the backlash coming.
Portlandia did a spot-on parody of the sensibility behind this ad years before the ad itself came into being. Watch the second clip below. Millennials are going to change police brutality, one party at a time.
Related Posts:Source: http://hotair.com/archives/2017/04/05/video-the-obligatory-pepsi-resistance-ad/
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