Harry Styles can"t find his car at LAX, mobbed by paparazzi & fans
House Of Fraser has been ridiculed on Twitter after it tweeted an "Emojinal" campaign featuring high-profile celebrities - with people questioning whether the brand"s social media had been hacked.
The Photoshopped images included Gigi Hadid and Kendall Jenner with a chicken emoji and a photo of Harry Styles and One Direction bandmates Niall Horan, Liam Payne and Louis Tomlinson celebrating the singer"s birthday with balloon, presents and a crown emoji.
But the social media drive has left many of the brand"s 306,000 followers confused - with one Twitter user claiming the person in charge of its Twitter must have "entrusted a 12-year-old with the password".
House Of Fraser"s "Emojinal" campaign tweeted photoshopped images of celebrities, it celebrated Harry Styles" birthday with balloon, presents and a crown emoji with One Direction bandmates Niall Horan, Liam Payne and Louis Tomlinson
In another image, it tweeted a photoshopped picture of Gigi Hadid and Kendall Jenner with a chicken emoji, captioned the "chicks were out on the town" but it left many of the brand"s 306,000 followers wondering if the account had been hacked
House of Fraser started the campaign with a picture of Kim Kardashian, 35, with husband Kanye West and a large image of a peach over her posterior with the caption "Practice what you peach."
But many of the brand"s fans were left confused, with Andy Walters writing: "Have you been hacked?"
The shop wasn"t phased and continued to post the emoji-filled photos at random, from models Gigi Hadid, 20, and Kendall Jenner, 20, in a taxi with an emoji chicken, captioned: "Gigi Hadid and her chicks were out on the town this weekend."
And a happy birthday message to Harry Styles who turned 22 yesterday also featured plenty of present emojis and a crown on the birthday boy.
But overwhelmingly the reaction was negative. Holly Brockwell tweeted: "Emojinal is a masterclass on how to ruin a century-old upscale brand with one terrible social media campaign."
@Le_Petit_Cochon wrote on Twitter: "The person running the House Of Fraser Twitter account has entrusted a 12-year-old with the password. Make it stop."
The first image of the campaign showed Kim Kardashian-West with a large peach over her derriere and tweeted to her husband Kanye West
Twitter users seemed to think something had gone wrong with the account or it had been hacked while Holly Brockwell thought it had "ruined" the brand
While Emily Peacock wasn"t sure if the shop"s account had been hacked.
She posted: "If not - eek! Not classy guys."
And Jason Dexter had equally harsh words for the brand. He posted: "What"s worse? Someone pitched Emojinal or someone approved it."
And Neil Langridge even thought the shop would claim to have been hacked to explain the bizarre tweets.
He wrote: "What a mess the Emojinal campaign is. The inevitable "we got hacked" is not an excuse but has become default for a huge screw up."
But not everyone was a critic, Aaran Shardey posted he was a fan of the campaign.
Mixed reactions: Majority of tweeters were unimpressed and called the campaign a "mess" but one loved the new twist
Roxanne Parker used an image of Harry Styles with many unhappy emojis around him which the store had tweeted as part of the campaign to describe how "everyone" felt about it
And another of the brand"s tweets had Harry Styles with his head in his hands with plenty of shocked and devasted emojis around him.
Roxanne Parker tweeted the image and captioned: "The ironic use of House Of Fraser"s own campaign imagery to describe everyone"s reaction to their Emojinal PR stunt."
A spokesperson for the shop told City AM: "We wanted to try something less traditional for Valentine"s Day this year in order to engage with a younger audience."
The site has also devised an emoji-based quiz which wins shoppers 10 per cent off their purchases.
It"s not the first time the store, which was founded in 1849, has tried to modernise its image.
For the store"s Christmas advert last year, its offering looked more like a music video.
The store"s campaign, which was called "Your Christmas Your Rules", aimed to offer a refreshing antidote to the festive fuzzy norm.
FEMAIL has contacted House Of Fraser for comment.
Source: http://www.dailymail.co.uk/femail/article-3427820/House-Fraser-ridiculed-Emojinal-campaign-featuring-Harry-Styles-Gigi-Hadid.html
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