Sunday, November 20, 2016

Kylie Jenner Expands Empire With Pop-up Shop


CETTE FILLE DE 15 ANS EST LE SOSIE DE KYLIE JENNER ?

Kylie Jenner is building quite the beauty empire. From collaborations with her sisters to launching shades for a variety of skin tones and occasions (the holiday collection is high on our Christmas list and launches on Monday, Nov. 21), this is clearly more than a hobby for the 19-year-old; its a verified business. And now she seems ready for the next step.

About a week ago, Jenner took to Instagram to post two photos with little context. Soon. @KylieCosmetics, she captioned one. MY VISION. I cant wait for you guys to see what goes on inside my mind & what Ive been working on. 100% Kylie, she wrote in the other.

As the photos featured a team presumably discussing plansin an unfinished space, complete with a counter, it was easy to assume that Kylie was ready to open her first store. And now that assumption has been proved correct.

Kylie Cosmetics has announced that the first brick-and-mortar venture for the brand will be a pop-up to launchon Dec. 9. Afraid you might forget how far away that is? Well, the company hasbuilt a new website with a countdown as well as an Instagram account to keep you updated.

An image from Jenners new TheKylieShop Instagram account

The details so far are scarce. Reports say that the new shop, which will be at the Westfield Topanga mall in Canoga Park, Calif., will be open only as long as it has aproduct. And if Kylies online releases are any indication, you may expect that to be less than a day!

Productwise, it should hold her full line. Whether that means it will hold such special collaborations asthe Koko Collection, which she made with her sister Kourtney, is still undetermined, but the shopshould hold the lines staples as well as the new Holiday Gift collection. There will even be exclusives for the store.

Choosing to kick it off with a pop-up shop is following in the steps of another fashion-centric family member. Brother-in-law Kanye West favors that format of physical store. And for good reason: He said he once sold $1 million worth of products at apop-up in New York over the span of a weekend. He followed it up with opening 21 pop-ups all over the world. Lip-kit fans are likely tohope that she follows in hisfootsteps.

Follow us on Facebook, Instagramand Pinterest for nonstop inspiration delivered fresh to your feed, every day.

Source: http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNGqk29_AhNThP4BYEipIT2ule7Hmg&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=0-4xWPAujMHeAd-cjqAC&url=https://www.yahoo.com/beauty/kylie-jenner-expands-empire-with-pop-up-shop-190041374.html

No comments:

Post a Comment