Telemundo"s #YODECIDO Campaign Helps Fuel Latinos Record-Breaking Voter Turnout

Noticiero Telemundo, lunes 7 de noviembre de 2016 | Noticiero | Noticias Telemundo

As Telemundo"s #YoDecido campaign comes to an end, an unprecedented number of Hispanics are turning out to vote in the 2016 presidential election. Under the umbrella of NBCUniversal Telemundo Enterprises" community initiative "El Poder En Ti," the Spanish-language network"s one-of-a-kind effort to inform and empower Hispanic voters nationwide reached 5.5 million total viewers via the #YoDecido PSA campaign, 2.5 million people through #YoDecido"s social media efforts and over 4.7 million page views on the "El Poder En Ti" site.

"We are proud to see that our #YoDecido efforts have not only informed and empowered so many Hispanics across the nation, but also motivated millions to get out to vote in this historic election," said Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises. "Latinos" impact in this election is a clear sign of the growing influence of our community in every aspect of our society."

"If there is a story I have been waiting to report during my more than 30 year career, it is the story of the Latino vote awakening," said Jos Daz-Balart, Anchor of "Noticiero Telemundo" and "NBC Nightly News, Saturday Edition". "The level of Latino participation will forever change the political landscape of the country. It is a privilege to be able to report that our community has become the decisive factor in our country"s presidential election."

Telemundo wraps up its nationwide comprehensive multiplatform election coverage, leveraging all platforms including digital, broadcast and community events to guide viewers through the registration and voting process, including:

Political News Coverage:

• In close collaboration with NBC News, the country"s number one news organization, Noticias Telemundo aired more than 275 hours of political coverage at the end of this electoral cycle, a figure unprecedented in the network"s history. Noticiero Telemundo"s Emmy Award-winning anchors, Mara Celeste Arrars and Jos Daz-Balart, have been at the forefront of the electoral coverage, aided by a team of more than 15 correspondents charged with documenting the electoral process across the country. Telemundo is the only Spanish-language network in the United States in this electoral cycle to have presented an official Republican Party presidential debate and forums with the two leading Democratic candidates.

Public Service Announcements (PSAs):

• #YoDecido "Get Out To Vote" PSA - aired in Spanish on Telemundo network and across Telemundo-owned and affiliate stations featuring Mara Celeste Arrars, Jorge Bernal, Jos Daz-Balart, Ximena Duque, Adamari Lpez, Ana Mara Polo, Carlos Ponce, Yarel Ramos and Guad Venegas. The PSA rotation reached 5.5 million total viewers.
• The PSA was also produced in English and featured on NBC News, MSNBC and their respective platforms, and reached approximately 7 million adults.
• Digital PSA campaign - featuring Carlos Ponce and Yarel Ramos, and musical celebrities such as Gente de Zona, Santa Cecilia, f***y Lu, Alex Sensation, CNCO and Banda MS on the purple carpet of the Latina AMERICAN MUSIC AWARDS encouraging Latinos to get out and vote.

On-Air:

• Telemundo followed novela star Ximena Duque while registering and on her first time voting. She was also a special guest host on Un Nuevo Dia and was featured in segments on Al Rojo Vivo and Noticero Telemundo.
• Telemundo followed novela star Anglica Vale as NALEO Educational Fund registered her to vote following her Citizenship Ceremony in Los Angeles.
• Telemundo shows such as Un Nuevo Da, Suelta La Sopa, Al Rojo Vivo and Noticiero Telemundo featured segments on importance of voting and addressing topics most import to the U.S. Hispanic audience.
• During iheart Fiesta Latina, which aired on Sunday, November 6, various talent encouraged viewers to get out to vote including Don Francisco and The Riveras.

Partners:

Source: http://www.broadwayworld.com/bwwtv/article/Telemundos-YODECIDO-Campaign-Helps-Fuel-Latinos-Record-Breaking-Voter-Turnout-20161108