Richmond's Russell Wilson has built a national following

Russell Wilson has long been a household name in Richmond, but in the past year, hes introduced himself to the world.

After telling his PR representatives he wanted to lay low in his first two NFL seasons, winning the Super Bowl provided a number of opportunities for national endorsements.

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Source: http://www.richmond.com/sports/article_aea05caa-b2b5-578d-8f87-d89984816f76.html