Showing posts with label Super Bowl commercials. Show all posts
Showing posts with label Super Bowl commercials. Show all posts

Monday, February 8, 2016

The 10 best Super Bowl commercials and the two worst


Top 10 Super Bowl Commercials 2016 (NFL Super Bowl 50)

Super Bowl 50 disappointed most of us not high on the Rocky Mountains. However, the event did excel in its secondary function as a royal rumble between the world"s largest brands and commercial factories.

This years ads felt fresh compared to the crops of years past. The "dead child" count was kept to a zero, and the obligatory drunk driving commercial was fine actually, it was good!

I"ve compiled my picks for the 10 best ads, below, and tagged on the two worst for good measure. Share your favorites in the comments.

10. Amazon Echo - #baldwinbowl

This isn"t an especially good ad. But, it features Missy Elliott and Jason Schwartzman, and I will watch both of them read the phone book. In fact, Netflix should greenlight that asap: "Missy & Jason Conquer the Yellow Pages." Get Michel Gondry to direct and we have ourselves a hit.

9. Hyundai - First Date

Kevin Hart"s humor is built for the commercial medium. His hammy acting grabs your attention from the chips and salsa. Once his over-the-top schtick has worn out its welcome, the commercial"s over and you"ve bought a new Hyundai.

8. Pepsi - Joy of Pepsi

Janelle Monae gives the no-frills Pepsi ad a splash of panache. Monae is a gift to the world, and any company that introduces her to more potential fans is doing a little bit of good alongside their self-interested pursuit of customers.

7. Mountain Dew - Puppymonkeybaby

I can"t defend this choice, but I"ll try. You see, this puppy is also a monkey and a baby, and that"s funny. Okay, maybe funny isn"t the right word. It"s hypnotic. Yeah, hypnotic, that"s what it is!

6. Mini - Defy Labels

A commercial with a message, "Defy Labels" connected with a lot of folks in my Twitter stream. Here"s Eater"s Ryan Sutton:

5. Skittles - The Portrait

Steven Tyler can do no wrong, no matter how hard he tries.

4. Avocados from Mexico - #Avosinspace

I"m reluctant to describe a company that advertises in the Super Bowl as an "underdog," but Avocados from Mexico doesn"t have the fandom of Budweiser"s Clydesdales or a car company"s A-list celebrity endorsement.

This is specific to my weird brain, but I enjoyed the Scott Baio appearance, if only because it reminded me of a high school friend"s band: Baiowolf. It"s a play on Scott Baio and Double Dragon-star Scott Wolf.

3. Independence Day: Resurgence - Trailer

Is it summer yet? Am I crazy to think that, after years of countless superhero films, an Independence Day sequel rolls over me like a cool breeze of originality?

2. Coca Cola - Ant-Man / Hulk

When I buy a ticket to a Marvel film, I"m not paying for the convoluted plots. What the superhero machine does best is action spectacle and oddball friendships. This commercial delivered as much for free in under a minute. Okay, what if instead of Marvel movies, we get a new commercial each week following our favorite character mash-ups? I"m okay with it, if y"all are okay with it.

1. Heinz - Weiner Stampede

Small dogs in cute costumes running in slow-motion: it"s a cliche for a reason. Is it the most original commercial? Not at all. Is it the best? Yes. And you can prove me wrong in the comments.

2. NFL - Super Bowl Babies Choir

"Data suggests nine months after a Super Bowl victory, winning cities see a rise in births." So begins the NFL"s ad for itself, a sweet-as-it-is-creepy collection of "Super Bowl babies" singing about their moment of conception. But I can"t get past that opening line. When has the NFL cared what data suggests? Data shows that "96 percent of former NFL players whose brains were studied tested positive for a degenerative brain disease."

1. T-Mobile - Restricted Bling

Why, Drake? Why?

Source: http://www.theverge.com/2016/2/8/10937340/best-super-bowl-commercials-heinz-coca-cola-nfl

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Super Bowl commercials were mix of memorable, forgetable


Taco Bell Super Bowl Commercial 2016 George Takei Bigger Than

CHICAGO (WLS) --

Even for those who didn"t care about Super Bowl Sunday football, there was plenty to watch for during the commercial breaks.

Companies shelled out millions of dollars just to air one 30-second ad. And as usual, there were some memorable spots, and some duds.

A spot could cost $5 million and reach more than 100 million people, so companies hope their Super Bowl ad is a winner.

"In commercials, you want to entertain and you want to promote your product," said Steve Ford, of Steve Ford Music, who has been making ads for more than 30 years.

Ford, who has composed music for several Super Bowl commercials, said doing both is not an easy task.

He took detailed notes Sunday as he analyzed first-half ads. Ford"s favorite was the Dorito/ultra sound ad, which his 16-year-old daughter also liked.

"One of the problems I have with a lot of the commercials is that they"re entertaining, but you have no idea what they are advertising," Ford said. "(The Doritos commercial was) a situation where they combined the two brilliantly."

Other first-half favorites include avocado ad, Audi astronaut and the Mountain Dew puppy monkey baby.

"Because it was just so weird, it was good," Ford said.

Ford said the biggest waste of talent was the Squarespace ad, which featured comedians Key and Peele.

With close 40 first half commercials, Ford said there were many that were easy to forget including ads for T-mobile and Mortgage Rocket.

He added that since the Super Bowl is such a loud event that sometimes the most effective commercials are the quiet ones.

PHOTOS: Coldplay, Bruno Mars and Beyonce at Super Bowl 50 halftime showPHOTOS: Panthers vs. Broncos for Super Bowl 50

(Copyright 2016 WLS-TV. All Rights Reserved.)

Source: http://abc7chicago.com/business/super-bowl-commercials-were-mix-of-memorable-forgetable/1191302/

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Monday, February 2, 2015

VIDEO | Super Bowl commercials 2015



(Feb. 2, 2015) Some people come for the game, some come for the food, some come for the halftime show and others come just for the commercials.

Super Bowl XLIX offered a little something for everyone, including celebrity cameos, humor and commercials that tugged at the heartstrings.

Of course, it wouldnt be the Super Bowl without some controversy. Nationwide took it on the chin for its ad, which featured a child recounting the experiences he missed in life because he died in an accident. Social media reaction to the commercial was so severe, Nationwide issued a statement:

Preventable injuries around the home are the leading cause of childhood deaths in America. Most people dont know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us-the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer. While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.

You can watch the ad here:

Chevrolet gave viewers a heart attack with its ad, which touted 4G LTE Wi-Fi in the Chevy Colorado truck. For a moment, it looked like the Super Bowl transmission had cut out:

Nissan went straight for the heart with its ad featuring a race car driver:

Snickers put together a memorable ad using a little technical wizardry to put Danny Trejo and Steve Buscemi in an episode of The Brady Bunch:

Some viewers got a chuckle out of a TurboTax ad imagining what wouldve happened during the Revolutionary War if the British had offered free tax filing:

T-Mobile turned to Kim Kardashian for its commercial about rollover data:

One of Microsofts ads featured a little boy named Braylon who was born missing the tibia and fibula bones in both of his legs:

Katie Couric and Bryant Gumbel poked fun at themselves for a BMW ad:

Lindsay Lohan and Bryan Cranston were game for some self-deprecating humor in a pair of Esurance commercials:

Actor Liam Neeson made full use of his tough-guy persona in a commercial for Clash of Clans:

Avocados from Mexico imagined the first draft in a clever ad:

Budweiser, the king of Super Bowl commercials, brought back its signature Clydesdales for an ad featuring a lost puppy:

Mercedes Super Bowl ad was inspired by the classic story of the tortoise and the hare:

Source: http://fox59.com/2015/02/02/video-super-bowl-commercials-2015/



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