How to Strategically Shop MAC"s Selena Collection

MAC X SELENA COLLECTION | Sneak Peek & Swatches

The story of how MACs Selena collection came to be is a tale of perseverance and fandom 20 years in the making. Last year, fans lobbied the cosmetics company and even started a Change.org petition to produce a collection honoring the late, beloved Mexican-American singer, who was murdered in 1995. MAC listened, and now the collection is on the cusp of launching.

If internet excitement is anything to go on, its going to sell out quickly. Heres everything you need to know to shop it.

The Collection

In total, the Selena collection is composed of 13 pieces. There are three lipsticks, each for $18: Dreaming of You, a wine matte; Como La Flor, a cherry red with a smooth, semi-matte finish; and Amor Prohibido, a pinkish-brown glaze finish.

There are five eye shadow singles, for $17 each: Is It the Beat, a matte black; No Me Queda Mas, a warm brown matte; Missing My Baby, a matte pink beige; Fotos y Recuerdos, a satin pink; and Selena, a pearlized violet.

Theres a blush duo called Techno Cumbia ($29) that includes a bronzer and a matte pink blush, and an online-only Lipglass ($17) called Bidi Bidi Bom Bom, which MAC describes as bubblegum pink with silver pearl.

The collection is rounded out by a liquid eye liner ($21) in Boot Black (a pre-existing shade), Opulash Mascara ($18) in black, and a powder brush ($35).

Photo: MAC Cosmetics What to Snag

Selena was known for her signature red lipstick, and the two reds included in this collection are very good. Como La Flor is an orangey red and Dreaming of You is a perfect dark wine shade. (Check out our FB live below to see what they look like on humans.) The blush/bronzer duo will also likely go quickly, if only because its stamped with the word Selena directly on the powder.

Important Dates

September 28th: If youre a MAC Select Obsessed or Devoted member (meaning youre in one of the top two tiers of MACs loyalty program), youll get early access to shop the collection in a little under two weeks.

October 1st: The collection launches online at maccosmetics.com.

October 6th: The collection hits MAC stores and will be available through November 17th, or whenever it sells out. Buena suerte!

Watch: Mac makeup looks

Source: http://www.racked.com/2016/9/16/12929136/mac-selena-how-to-shop

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