What is Amazon Prime Day? Monday"s best deals as the countdown to the huge shopping event begins

How to Get Through Amazon"s Prime Day

Tomorrow (12 July) Amazon will launch a 24-hour Prime Day sale - with over 100,000 reductions worldwide, exclusively for its paying subscribers.

The Black Friday-style event, which has been named the sixth biggest shopping day in the UK according to new data from SimilarWeb, promises to deliver ""major summer deals"".

The stellar offers will be available from midnight on the big day itself - as well as reductions in the run up to the 12th - starting from Tuesday 5 July 2016.

Although Prime Day is reserved for Amazon"s paying Prime subscribers only - the online store says non-paying members can still get involved for free, by signing up to its 30-day free trial. If you choose to go via this route, remember to cancel your membership before the 30-day trial ends to avoid being billed the full 79 annual fee.

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Amazon Prime Day countdown deals: Monday"s best offers

Amazon"s Prime Day sale will include deals across electronics, toys, video games, movies, school uniform, baby, health, beauty, sports and more. To find out more, see our all you need to know about Prime Day guide. Alternatively, here"s our pick of the Monday"s top deals.

1. Philips Sonicare AirFloss Rechargeable Power Flosser

How much is it? Now 29.99, was 59.99

2. Philips Avent Breastfeeding Starter

How much is it? Now 44.99, was 142.50

3. Lenovo C20 19.5 inch Full HD All-in-One Desktop

How much is it? Now 199.99, was 319.99

4. RockJam Full Size Electric Guitar Superkit

How much is it? Now 64.99, was 94.99

5. Silentnight Stratus Premier 2600 Pocket Natural Mattress - Double

How much is it? Now 369, was 499

Stay tuned on our deals page for more offers as they are announced on and in the run up to Prime Day.

What is Amazon Prime?

Launched in 2007, Amazon Prime is a membership programme that offers shoppers unlimited one-day delivery, streaming of 15,000 movies and TV episodes, and access to 800,000 Kindle books for 79 a year - or 5.99 a month.

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Source: http://www.mirror.co.uk/money/what-amazon-prime-day-mondays-6062615