Hillary Clinton Talks SNL, Being Cubs Fan, Her Love of Dance Parties and Presidential Debates
Hillary Clinton, looking to close her general election campaign against Donald J. Trump by establishing a strong contrast with her opponent, is out with a new ad titled Example, which highlights her experience and criticizes his temperament.
THE AD The voice is the actor Morgan Freemans, but the theme, Our Children, is unmistakably that of Mrs. Clintons campaign. Scenes of children babies cooing, schoolchildren laughing on a bus, a woman helping a young boy with homework fill the frame. Now theyre looking to see what kind of leaders we chose, Mr. Freeman says.
Mrs. Clinton is shown at the United Nations and described by Mr. Freeman as respected around the world. Mr. Trump is seen alone onstage, and called one who frightens our allies. Mrs. Clinton tours a factory, Mr. Trump huddles with microphones around him. Mrs. Clinton stands stoically with military officers as secretary of state, the steady hand, as Mr. Trump sneers at reporters, a loose cannon. The ad dips into the past, showing Mrs. Clinton as first lady, smiling with children, and Mr. Trump mugging for the camera, slouched on slot machines.
A woman who spent her life helping children and families, or a man who spent his life helping himself, Mr. Freeman says as the ad winds down. It ends by returning to images of children and a final narration: Our children are looking to us. What example will we set? What kind of country will we be?
THE MESSAGE: The ad makes the case that Mrs. Clinton has spent her career preparing for this moment while Mr. Trump has spent his enriching himself and is unfit to be president, because of both to his past record and his recent statements.
THE TAKEAWAY: The tone of the ad is more negative than in those candidates generally produce in the campaigns closing days, but it is softened somewhat by having Mr. Freeman, and not Mrs. Clinton, deliver the attacks. It also seeks to reinforce what the Clinton campaign has been trying to convey as it courts both Democrats and Republicans that Mr. Trumps campaign is all about himself and for his own ego, while Mrs. Clintons is about children and the future.
Changing channels ...
Microtargeting TrumpThe Trump campaign has yet to run a Spanish-language advertisement, but in sensing a new pocket of support among Indian-Americans, the candidate himself speaks Hindi, or at least tries to, in a new ad targeting them. Ab ki Baar Trump Sarkar, Mr. Trump says, although the Sarkar seems to be taken from another take. The ad is tracked by what sounds like traditional Indian music, but features so many clichs and shoddy graphics that many Indian-Americans initially took to social media wondering if it was a spoof.
Greatest HitsPriorities USA calls it Trumps Symphony, but what follows is probably music to the ears only of Democratic political operatives and supporters. Over the course of 30 seconds, the primary super PAC supporting Mrs. Clinton seeks to cram in every caustic comment and controversial policy from Mr. Trumps 17 months as a presidential candidate into one ad. From calling Mexicans rapists to his sexually aggressive comments, the ad closes with big white text on a black background: We can end this.
Daisy StyleA new super PAC, formed by former Democratic Senator Bill Bradley and called the 52nd Street Fund, exploded onto the airwaves in Ohio, with an ad that opens with a split-second view of a mountainscape, before a flash and mushroom cloud eviscerate the vista as a narrator notes that a nuclear explosion could kill a million people. A news clip follows, of Mr. Trump being questioned about the use of nuclear weapons. The ad has the feel of the famed Daisy ad from 1964, which warned of the consequences of a Barry Goldwater presidency. That was intentional: The group announced during the week that its name was derived from a poem about World War II that President Lyndon Johnson read during the famed Daisy ad from 1964.
Numbers$1.8 million: amount the Clinton campaign has reserved during the election.
$107 million: amount reserved by Mrs. Clinton, Mr. Trump and Priorities USA during the election.
Continue reading the main storySource: http://www.nytimes.com/2016/10/30/us/politics/campaign-ads.html
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